New D-Backs VP handles both corporate, community partnerships
New title: Vice president of corporate and community partnerships, Arizona Diamondbacks
Previous title: Director of philanthropic innovation at St. Joseph’s Hospital
First job: Junior journalist in El Paso, Texas, for the Miss Texas USA Pageant
Education: Bachelor’s in business administration and marketing, University of Texas El Paso (1992)
Resides: Peoria, Ariz.
Grew up: El Paso, Texas
Executive most admired: Derrick Hall, president and chief executive officer, Arizona Diamondbacks
Brand most admired: Target
Favorite vacation spot: Anywhere on the beach in Mexico
Last book read: I am actually right in the middle of the Shopaholic series.
Last movie seen: I am a mom of two, so it was “Star Wars IV”
Favorite movie: ”Jerry Maguire”
Favorite band/musician: Coldplay
One thing about you that people wouldn’t know: I was a member of the band in high school
In this economy, how are you giving value to your sponsors?
We make sure we are in regular communications. We have a devoted sports activation team here who spend their entire time meeting and exceeding the expectations of our partners. They can actually measure the value of what they spend. We are always exceeding our partners’ expectations.
Do you find that you have to repackage or give more for the same amount?
We are staying true to the pricing we had come up with a couple years ago and not seeing a downward trend. Fortunately we are still on target this year for making budget and even exceeding for the organization and for our partnerships.
Cause marketing activation — on the rise or decline?
Absolutely on the rise. In fact, one of the things you will see in my title is that the corporate a...
Continue Reading About Debbie Castaldo