Jason Klein offers his clients a mix of skills he picked up working for the Lakers in traditional sponsorship sales, at WCJ Sports on the agency side, as director of marketing for California Speedway, then on the property side with the Dodgers as director of sponsorship sales, and finally within a league on the digital business at MLB Advanced Media. Klein recently started 88 Marketing, which will provide sales representation for sports properties along with new media and sponsorship consulting. Staff writer Theresa Manahan spoke with Klein about his new venture.
New title: Founder and principal, 88 Marketing
Previous title: Vice president of corporate partnerships, Western region, for MLB Advanced Media
First job: Newspaper delivery boy in Detroit
College education: B.A. in psychology, University of California, Riverside (1995)
Resides: Los Angeles
Grew up: Detroit and San Diego
Executive most admired: Diamondbacks President Derrick Hall
Brand most admired: ESPN
Favorite vacation spot: Kona, Hawaii
Last book read: “The Hungry Caterpillar” and “Goodnight Moon” to my 1-year-old; “When the Game Was Ours” by Larry Bird, Magic Johnson and Jackie MacMullan
Last movie seen: “Up in the Air”
Favorite movie: “Hoosiers”
Favorite musician/band: Pearl Jam
Where did the name 88 Marketing come from?
It comes from the ’88 World Series, when Kirk Gibson hit the home run in Game 1. Gibson used to play for the Tigers when I was a kid, then when I moved out to California, he played for the Dodgers. I was lucky enough to be at Game 1 of the World Series and he hit that home run. To this day, besides getting married and having our baby, it’s probably the most memorable moment of my life.
What was the biggest challenge in getting 88 Marketing started?
Besides the econom...
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