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Steven Dahlquist

Steven Dahlquist, Vice President, Sales & Marketing

American Seating


Age: 44
New title: Vice president, sales and marketing, American Seating
Previous job: Group vice president, global sales and marketing, Del Medical Systems
First job: Dishwasher
Education: Bachelor of science, systems engineering, U.S. Naval Academy (1982); master of business administration, Southern Methodist University (1991)
Resides: Ada, Mich.
Grew up: Bellevue, Neb.
Executive most admired: Warren Buffett
Brands most admired: Apple, Harley-Davidson
Favorite vacation spot: Outer Banks, N.C.
Last book read: “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell
Last movie seen: “Are We There Yet?”
Favorite movie: “The Great Escape”
Favorite type of music: Blues
Typical workweek: 50 hours

Steven Dahlquist just took a seat to become the vice president of sales and marketing with American Seating, which provides seating for major sports venues.

Dahlquist is responsible for driving the strategic process and leading sales and marketing activities for American Seating’s three business groups: architectural products (including seating for ballparks, performing arts facilities and auditoriums), transportation products (including mass transportation seating in buses and trains), and office products (including office furniture and systems).

What is the biggest challenge in your new position?
Redefining American Seating’s position in the marketplace. American Seating has been around since the late 1800s, and sometimes the preconceptions about the company are also misconceptions. We need to build awareness about all things that American Seating does and is about.

What is the biggest risk you’ve ever taken?
Leaving a promising career as a naval officer to take a career as a salesman for a chemical company.

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