Name: Russell Scibetti
Current Job Title: Director, Relationship & Database Marketing
Company Name: New York Jets
First sports job: Marketing Fellowship at Arizona State University
College education: MBA in Sports Business and Marketing from Arizona State University, BS in Computer Science from Rutgers University
Executive most admired: Mark DiMaurizio, VP of Technology Solutions, Comcast-Spectacor
Brand most admired: ESPN
In my current role, I am responsible for creating, managing and reporting on all sales and service campaigns, building in-depth consumer profiles, and generating qualified leads for the Jets' consumer and corporate sales departments. To do this, I make sure that we aggregate all the important data for our customers and prospects and then analyze this data to make sound marketing and operational decisions. This information also allows our sales and service staff to deliver the best personalized experience to all of our fans.
Prior to taking this role, I worked as a CRM analyst for Comcast-Spectacor, where I implemented CRM and technology-based marketing initiatives for the Philadelphia Flyers' consumer, premium and advertising sales departments. On the side, I am also the Founding Editor of TheBusinessOfSports.com, an industry blog discussing current events and best practices in sports business.
Tell us a little about your first job in the sports industry. How did you land it?
I was able to get my first position with Arizona State because I was a student in their Sports Business MBA program. For me as a career-changer, this MBA program was instrumental in getting my career off the group. In the marketing fellowship position, I was able to run all elements of a marketing campaign for several smaller sports, such as volleyball and wrestling, while assisting the larger sports with their email and digital marketing camp...
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