Name: Jack Carnefix
Current Job Title: Senior Manager of Public Relations
Company Name: Professional Bull Riders
First sports job: Sports Writer at Daily O’Collegian, Oklahoma State University student newspaper
College education: Bachelor’s degree in Journalism – News Editorial from Oklahoma State University
Executive most admired: Walt Disney
Brand most admired: Disney
I have been the senior manager of public relations for the Professional Bull Riders since February 2010. I have worked to increase the presence of the PBR in national sports media as well as in individual markets visited by the Built Ford Tough Series. My job allows me to work closely with a remarkable group of people including the PBR riders.
We take one rider to each BFTS city to do advance interviews with local radio, television and print publications. It has been very gratifying to help bring much-deserved attention and exposure to such a tremendous group of athletes, who continually amaze and impress every interviewer with not only their athletic ability but also their politeness, honesty, and integrity.
Hired as the director of communications, I achieved the position of senior vice president for communications and new media at the ECHL, formerly the East Coast Hockey League, during my 10 years of service. I often joke that I accepted the position at the ECHL because league offices had aggravated me for so many years that I wanted to see it from their side. It was an incredible learning experience although I admit that I did miss the daily interaction with athletes that I had enjoyed in the past. I oversaw the media relations directors for each of the teams, but my major responsibility was to increase the presence of the ECHL as a league. We accomplished that by branding ourselves as the Premier ‘AA’ Hockey League, and becoming the primary development...
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