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Sports Career Spotlight


We've been featuring executives from the sports industry since 2001. Naturally, some of these executives have moved onward and upward in their sports careers. We believe these profiles remain relevant and valuable because they highlight the hard work, dedication, brilliant successes, and lessons learned in a variety of career paths through the sports industry.

Dean Seaver

Dean Seaver, Marketing Manager


Palace Sports & Entertainment

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Name: Dean Seaver
Current Job Title: Marketing Manager
Company Name: Palace Sports & Entertainment
First Sports Job: Director of Marketing for Compuware Sports Arena/Plymouth Whalers (Ontario Hockey League)
College Education: B.B.A. in Advertising & Promotions from Western Michigan University

Short Bio:

Dean is currently a Marketing Manager for Palace Sports & Entertainment promoting concerts and special events at The Palace of Auburn Hills, DTE Energy Music Theatre and Meadow Brook Music Festival. Previously, he worked for InBev USA/Labatt USA as a Retail Account Manager and Gale Force Sports & Entertainment as the Director of Marketing for the Compuware Sports Arena and the Plymouth Whalers of the Ontario Hockey League.

Tell us a little about your first job in the sports industry. How did you land it?

I was working at an advertising agency and saw a job posting for the marketing position for the Plymouth Whalers/Compuware Sports Arena and applied. My advertising background matched what the organization was looking for at that time. I also worked as a marketing intern for the Michigan K-Wings of the International Hockey League my senior year at Western Michigan University and having some background working in sports (specifically hockey) helped.

How does working in sports differ from working in other industries?

The hours are very irregular but it is a very exciting industry to work in. The long hours are offset by working in an industry that Iím passionate about.

What advice would you give to students looking to make sports their career?

Focus on developing your expertise in an area that would be a great benefit to a sports organization. An internship is an excellent way to break into the industry. It allows you to establish connections, gain a better understanding of working in the sports industry and help guide you to the area of organization you would be passionate about and excel in.

What advice would you give to people in established careers trying to make the transition into sports?

While almost all applicants express a passion for sports/entertainment, itís very important to focus on the expertise you have in a particular area and how you could be an asset to a team/organization.


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