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Sports Career Spotlight


We've been featuring executives from the sports industry since 2001. Naturally, some of these executives have moved onward and upward in their sports careers. We believe these profiles remain relevant and valuable because they highlight the hard work, dedication, brilliant successes, and lessons learned in a variety of career paths through the sports industry.

Adam Link

Adam Link, Vice President of Events & Booking


The Home Depot Center

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Name: Adam Link
Current Job Title: Vice President of Events & Booking
Company Name: The Home Depot Center
First sports job: Summer Ticket Sales Associate – Phoenix Coyotes
College education: BA – Marketing from Florida State University
Executive most admired: Robert Kraft
Brand most admired: NFL

Tell us a little about your current position and your career path.

Link is currently the Vice President of Events and Booking for The Home Depot Center. He is responsible for the booking and management of all events that come into the facility. The Home Depot Center is part of AEG Facilities and is a 125 acre multi-use facility which includes a 27,000 seat soccer stadium, an 8,000 seat tennis stadium, a track and field facility and a 2,300 seat indoor cycling velodrome. Link started with AEG back in 2001 as an Event Manager at STAPLES Center.

Tell us a little about your first job in the sports industry. How did you land it?

I was a Summer Ticket Sales Associate for the Phoenix Coyotes. I landed the job the old fashioned way: I sent my resume in, followed up a few times and got the position. It was the ultimate entry-level position in sports. I had to make hundreds of cold calls a day during the summer in Phoenix to try and land appointments for our Ticket Sales Account Executives. It was then in their hands to close the deals.

How does working in sports differ from working in other industries?

I wouldn’t know, I’ve never worked in any other industry

What advice would you give to students looking to make sports their career?

While you are in college do everything possible to get your foot in the door. That includes working part-time in the industry, interning, volunteering, etc. You never know who you are going to meet that can help you advance in this industry. Once you have your foot in the door, continue to work hard and create your own path.

We all know that working in sports generally involves long hours. What are the perks that offset this?

• Watching some of the greatest athletes & entertainers perform in front of thousands of people.
• Seeing the reaction in children as they enter the stadium/arena for the first time.
• Making a living doing something I have wanted to do my entire life

When hiring, what major traits do you look for in a candidate?

• The ability to perform under pressure
• The ability to build and maintain relationships with clients, customers, and fellow employees.
• The ability to learn from their mistakes


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